YouTube Supercharges Shorts with Shoppable Stickers: A New Era for Mobile Commerce

YouTube is taking its shopping capabilities to the next level with the introduction of shoppable stickers for Shorts. This new feature, announced on June 18, 2025, allows creators to tag products directly in their short-form videos, providing viewers with a seamless pathway to purchase. This move underscores YouTube’s commitment to becoming a comprehensive platform for both content creation and e-commerce, further blurring the lines between entertainment and shopping.

The shoppable stickers will appear directly on Shorts, enabling viewers to click and buy products without leaving the YouTube app. This frictionless shopping experience is designed to boost sales for creators and provide a more engaging experience for users. According to YouTube, this feature is currently being rolled out to select creators and will be expanded more broadly in the coming months.

This isn’t YouTube’s first foray into e-commerce. Over the past few years, the platform has introduced various shopping features, including product shelves beneath videos and live shopping capabilities. The addition of shoppable stickers to Shorts represents a significant evolution, leveraging the immense popularity of short-form video to drive sales.

Industry analysts predict that this move will have a considerable impact on the mobile commerce landscape. By integrating shopping directly into its short-form video platform, YouTube is capitalizing on the growing trend of social commerce, where consumers discover and purchase products through social media channels. This integration provides brands with a new and effective way to reach potential customers and drive sales.

The introduction of shoppable stickers also has significant implications for creators. It provides them with a new revenue stream and allows them to connect more directly with their audience. By tagging products in their Shorts, creators can earn commissions on sales generated through their videos, incentivizing them to create engaging content that drives commerce.

YouTube’s new shoppable stickers for Shorts are set to transform the way products are discovered and purchased on the platform. This feature is expected to benefit both creators and consumers, making YouTube an increasingly attractive platform for both entertainment and e-commerce. As the feature rolls out more broadly, it will be interesting to observe its impact on the broader social commerce landscape.