Microsoft Bing: Your Intelligent Search Companion

Overview:

     Microsoft Bing is a powerful search engine designed to provide users with relevant results from their organization and the web. It brings together the capabilities of Microsoft Search and Bing web search, offering a familiar and intuitive search experience.

Users:

      Bing is used by over 100 million daily active users worldwide, catering to a diverse audience ranging from individuals seeking information, businesses aiming for market visibility, to developers integrating search capabilities into their applications.

Goal:

     The primary goal of Bing is to simplify search and provide the highest quality, authoritative content relevant to users’ search terms. It aims to help users make informed decisions by minimizing the amount of irrelevant information and focusing on delivering credible and authoritative results.

Uses and Features:

1. Bing Rewards: A program that awards points to users who perform searches and complete daily tasks.
2. Bing Image Match: Allows users to find a larger and high-resolution copy of an image on the internet.
3. Bing Computations: Provides instant results for mathematical queries.
4. Bing Video Hover: Enhances video search experience.
5. Give with Bing: An extension of Microsoft Rewards that lets users automatically donate their points to causes they care about.

How it Works:

1. Bing starts with its homepage, displaying a search box in the middle of a colorful image and a row of clear links on the left of the page that bring up results for video, news, shopping, images, travel, or maps.
2. Once a search is initiated, Bing’s Autosuggest feature recommends words based on the first few letters typed.
3. Bing then provides a list of relevant results from your organization and the web.
4. For certain types of content where search results may include harmful or misleading information, Bing may provide supplemental information, such as warnings and public service announcements, to inform users about potential risks.

Customer Companies and Statistics:

1. Bing is the second-largest search engine worldwide, with a 2.47% market share.
2. Microsoft generated $8.53 billion in search advertising revenue in the 2021 fiscal year.
3. Bing is available in 105 languages and 238 countries.
4. Bing has a market share of 38.46% among US console users.
5. Bing gets more than 1 billion visits each month.