Bluesky Introduces Verification for ‘Notable’ Users, Expanding Beyond the Blue Badge

Bluesky has officially launched its verification process, opening applications for users deemed “notable and authentic.” The announcement, made via the Bluesky Safety account, signals a move towards establishing credibility and combating impersonation on the platform.

In addition to individual verification, Bluesky is also enlisting organizations as Trusted Verifiers. These entities gain access to tools enabling them to verify other accounts. This feature was initially tested with a select group, including The New York Times, Wired, and The Athletic, as reported last month.

The introduction of verification badges hasn’t been universally welcomed. Some users express concern that it mirrors the pursuit of status seen on platforms like X (formerly Twitter), where verification evolved into a paid perk under Elon Musk. This system created a perceived hierarchy based on account status.

Bluesky’s verification approach aims to be more comprehensive. Beyond the traditional blue badge, users can self-verify by associating a domain with their account, as exemplified by NPR (@npr.org). To date, over 270,000 accounts have leveraged domain-based verification.

The specifics of Bluesky’s verification criteria remain somewhat vague. The online application form emphasizes requirements such as account activity, completeness (bio, profile photo), security, and representation of a legitimate entity with a link to an official website, if applicable.

Defining “notability” proves more challenging. Bluesky states that accounts must be notable within their respective “field and geographic region.” The company will evaluate indicators like professional recognition, media coverage, credible reference platform presence, and other evidence of public interest. Specific verification categories may have additional requirements, though these are not explicitly detailed.

The application form states, “We consider the overall context and public interest value of each account. Please provide links and evidence that can help us ensure that your account meets notability criteria.”

Bluesky has indicated that it will only contact applicants whose accounts are selected for verification, suggesting a manual review process to identify prominent figures.

The introduction of verification could reshape Bluesky’s culture, which has, until now, distinguished itself from platforms like X and Threads by avoiding the elevation of certain users. A staggered rollout, prioritizing the establishment of a broader network of Trusted Verifiers before widespread verification, might have mitigated potential criticism by reinforcing Bluesky’s commitment to decentralization.

Alternatives to Bluesky’s approach are already emerging. Deer.Social, a forked version of Bluesky, employs a more democratic model, allowing users to choose their own verifiers and view verified accounts within their network. This decentralized approach offers an alternative for those seeking a different verification system.

Bluesky was not immediately available for comment.