LinkedIn CEO: AI Writing Assistant Adoption Slower Than Expected

LinkedIn CEO Ryan Roslansky has revealed that the adoption of AI-powered writing suggestions for LinkedIn posts hasn’t been as widespread as anticipated. Despite the general embrace of AI across the platform, this particular feature is facing unexpected headwinds.

In a recent interview with Bloomberg, Roslansky noted, “It’s not as popular as I thought it would be, quite frankly.” He attributes this to the higher stakes associated with LinkedIn posts. Unlike other social media platforms, LinkedIn serves as a professional resume and online representation, making users more cautious about the content they share. The potential for negative repercussions from AI-generated content that’s perceived as inauthentic or inappropriate is a significant deterrent.

“If you’re getting called out on X or TikTok, that’s one thing,” Roslansky explained. “But when you’re getting called out on LinkedIn, it really impacts your ability to create economic opportunity for yourself.” This fear of professional repercussions appears to be outweighing the convenience offered by AI writing assistance.

Despite the slow adoption of AI writing tools, Roslansky highlighted the increasing importance of AI skills in the job market. He stated that LinkedIn has seen a sixfold increase in job postings requiring AI-related skills over the past year. Additionally, the number of users adding AI skills to their profiles has increased twentyfold, indicating a growing awareness of the importance of AI proficiency in the professional world.

Interestingly, Roslansky also shared his personal use of AI in communicating with Microsoft CEO Satya Nadella. “Every time, before I send him an email, I hit the Copilot button to make sure that I sound Satya-smart.” This suggests that even leaders in the tech industry are leveraging AI to enhance their communication, albeit in a more strategic and nuanced way than simply generating entire posts.