Brandwatch.com: Harnessing the Power of AI for Social Media Analytics
Overview:
Brandwatch.com is a premier AI-powered social media analytics platform that tracks billions of online conversations, offering valuable consumer insights, trends, influencers, and brand perception. Trusted by businesses worldwide, Brandwatch.com is known for its superior technology, flexibility, and insightful analytics.
Features:
1. Multilingual Coverage: Analyze data from various languages to gain global insights.
2. Search Operators: Use advanced search operators for precise data extraction.
3. Workflow: Streamline your processes with an efficient workflow.
4. Unlimited Users: Allow unlimited users to access and analyze data.
5. Continuous Innovation: Stay ahead with continuous updates and innovations.
How it Works:
1. Crawling: Brandwatch’s proprietary web crawler technology sifts through a list of sites it covers, scanning over 80 million pages daily.
2. Page Analysis: Once the content is obtained, it is then analyzed through a series of processes.
3. Data Extraction: Extract data from any document in any language, including PDFs and even photos of documents.
4. Insight Generation: Identify actionable, competitive insights in your data.
5. Share & Export: Share important individual media files with an SEO-friendly, embeddable player.
Customer Companies and Statistics:-
1. Brandwatch.com is an enterprise social intelligence platform that allows brands to listen and analyze online conversation to extract meaningful insights.
2. It is trusted by leading companies like Vodafone, Airbnb, Walmart, and Dell.
3. Over 3,458 companies use Brandwatch. The companies using Brandwatch are most often found in the United States and in the Marketing and Advertising industry.
4. The platform has an average rating of 4.6 based on 17 ratings on Gartner Peer Insights.
5. It has been used to manage social media content distribution and gain insight into target audiences. It helps in monitoring the brand on social networks, as well as getting to know target audiences better.
6. It offers a variety of tools such as the Benchmark and Listen modules in Brandwatch Social Media Management for impactful content creation.