Latana: Advanced Brand Tracking for Data-Driven Marketing Decisions

Overview:

            Latana is a cutting-edge brand tracking solution that leverages advanced technology to provide accurate consumer insights from over 100+ countries worldwide. It enables organizations of any size to accurately measure and track how people perceive their brand. By utilizing brand tracking, Latana delivers world-class, scalable insights, helping brands make better marketing decisions.

Users:

            Latana is trusted by some of the biggest brands worldwide, serving over 500 million micro-surveys per month to 220,000 respondents per day in 100+ countries. It is particularly useful for brand managers, marketers, and decision-makers who want to understand their brand's performance in the target market.

Goal:

            The mission of Latana is to enable organizations of any size to accurately measure and track how people perceive their brand. Its vision is to lead the development of a new generation of research technologies that enable us to better understand the desires, preferences, and dreams of people around the world.

Uses and Features:

1. Brand Performance Analysis: Latana provides insights on how your brand is performing in your target market.
2. Comparison Graph: It allows clients to understand their brand potential, optimize marketing planning, and track the impact of brand marketing.
3. Ad Awareness Tracker: Track the effectiveness of your ad campaigns.
4. Campaign Status Tracker: Monitor the status of your marketing campaigns.
5. Characteristic Heat Map: Understand the characteristics that are driving your brand's performance.

How it Works:

1. Sign Up: Register for an account.
2. Define Your Brand: Define your brand and the competitors you want to track.
3. Set Up Surveys: Latana surveys millions of people globally to get a pulse on how your brand is performing on its own and against competitors.
4. Analyze Results: Use the intuitive and customized dashboard to analyze the results.
5. Make Decisions: Make effective marketing decisions based on the insights provided.

Customer Companies Statistics:

1. Trusted Users: Latana is trusted by some of the biggest brands worldwide, serving over 500 million micro-surveys per month to 220,000 respondents per day in 100+ countries.

2. Work Done: Latana generates brand perception data on tens of thousands of brands of any size and across every imaginable industry and market.

3. Products: Latana offers a brand tracking tool that provides accurate consumer insights.

4. Market Presence: Latana is used by some of the biggest brands worldwide.

5. Tools: Latana provides tools for brand performance analysis, ad awareness tracking, campaign status tracking, and more.