Pencil - Unleash Your Creativity with AI-Powered Advertising

Overview:

                Pencil is an innovative platform that leverages Generative AI to revolutionize the way ads are created. It’s trusted by over 5,000 brands and agencies, and has generated more than a million AI ad creatives.

Users:

                Pencil is used by a wide range of users, including brands, agencies, and fast-growing e-commerce businesses.

Goal:

                The goal of Pencil is to make ad creation faster, cheaper, and more effective. It aims to double your productivity and performance, while halving your costs.

Uses and Features:

                1. Fresh Ideas: It helps you start and finish your ads, providing ideas and insights to fuel your creativity.

                2. Performance Prediction: Ads generated with Pencil are predicted to perform 2x better.

                3. Collaboration: It allows teams to collaborate, create, approve, and launch top-performing ads.

                4. Enterprise-Ready: Pencil Pro offers brand safety, AI controls, and enterprise-grade safety.

                5. Integration: It integrates with major media platforms including Meta, TikTok, YouTube, Google Display, and more.

How It Works:

                1. Setup: Connect your ad accounts, set up your brand kit, and upload assets.

                2. Generation: Turn your existing brand kit and assets into new static and video ad ideas.

                3. Decision Making: Use ~$1B in ad spend data to pick winning ad creatives for your brand.

                4. Editing & Collaboration: Edit generated static or video ad creatives in real time, including copy, visuals, and music.

Customer Companies Statistics:

                1. Pencil is trusted by over 5,000 brands and agencies.

                2. It has generated more than a million AI ad creatives.

                3. It was founded in 2018 and has raised $5M in total funding.

                4. It is part of the Brandtech Group, which generates more than $1BN in revenue.

                5. Products: It offers a suite of AI magic tools allowing you to access the latest text, image, and video AI models within Pencil itself. It also provides an enterprise-grade editor for polishing final creative.

                6. Market Presence: It has a significant market presence with integration across major media platforms including Meta, YouTube, Google Display, and more. It’s part of the Brandtech Group, the largest global digital content partner for many of the world’s biggest brands and companies.

                7. Tools: It uses a pipeline of AI models aggregated from the best providers in the industry - OpenAI, Google, Stability, and others.