Apple Looks to Bid on Becoming US Home for Formula 1 Streaming Rights

Apple is reportedly making significant moves in its ambition to become the exclusive U.S. streaming home for Formula 1, signaling an aggressive expansion into the live sports market. According to a report by the Financial Times, the tech giant is currently engaged in discussions to acquire the coveted broadcasting rights, setting the stage for a high-stakes competition against established media players.

This strategic pursuit aligns with Apple’s expanding portfolio of sports content, which already includes exclusive streaming agreements for Major League Baseball and Major League Soccer. The existing contract between Formula 1 and ESPN is set to conclude next year, opening a crucial window for bidding. However, Apple is expected to face robust competition, with ESPN likely to contend for a renewal, alongside other potential bidders eager to capitalize on the motorsport’s surging popularity.

Apple’s heightened interest in F1 coincides with an unprecedented boom in the sport’s appeal, particularly within the United States. Various entertainment initiatives have significantly contributed to this growth. Apple itself has recently celebrated the box office success of its new F1 movie, produced by Formula 1 icon Lewis Hamilton, which has garnered substantial attention and critical acclaim.

Beyond cinematic achievements, Netflix’s docuseries “Drive to Survive” is widely credited with catapulting Formula 1 into the American mainstream upon its launch in 2019. This increased visibility has translated into a consistent rise in viewership for live F1 races, with ESPN data indicating record-breaking seasons. A notable aspect of this growth is the expanded demographic appeal, including a significant increase in engagement from young women, further solidifying the sport’s broad attraction.

As negotiations progress, the ultimate outcome remains a subject of considerable industry speculation. Apple TV did not immediately respond to a request for comment regarding the ongoing talks, leaving fans and stakeholders eager for further announcements regarding the future U.S. streaming home for Formula 1.