Apple might be building its own AI ‘answer engine’

Apple is reportedly gearing up to enter the AI-powered “answer engine” space, potentially rivaling platforms like ChatGPT. According to insights from Bloomberg’s Mark Gurman, the tech giant has established a dedicated new team focused on building advanced AI capabilities.

This newly formed team, rumored to be named “Answers, Knowledge, and Information,” is tasked with developing a sophisticated “answer engine.” The goal is to create a system capable of responding to user queries by synthesizing information from across the web, offering a more direct and intelligent way to access knowledge.

The output of this team’s work could manifest in several ways, potentially appearing as a standalone application or significantly enhancing search functionalities within popular Apple products such as Siri, Safari, and other core services. This move signals Apple’s ambition to deeply integrate generative AI into its ecosystem.

Further underscoring this initiative, Apple is actively recruiting for positions within this team. Job advertisements indicate a specific search for candidates with proven experience in search algorithms and the development of search engine technologies, highlighting the technical depth required for this undertaking.

While Apple has already integrated ChatGPT capabilities into its virtual assistant, Siri, the development of a more personalized and advanced AI-powered Siri has reportedly faced repeated delays. This new “answer engine” project could potentially address those challenges and accelerate Apple’s AI roadmap.

Moreover, Apple’s strategic search partnerships may also be influenced by external market shifts. The company might need to re-evaluate its search deal with Google, particularly following recent antitrust developments concerning Google’s market position, as reported by TechCrunch.

This development positions Apple to offer a more integrated and user-centric AI experience, directly competing in the rapidly evolving landscape of AI-driven information access.