Here are Apple’s top AI announcements from WWDC 2025
Apple’s WWDC 2025 showcased several AI-related updates, despite a general shift towards emphasizing operating system and service enhancements with the new “Liquid Glass” aesthetic. While the focus wasn’t solely on AI, Apple did unveil some interesting developments, including advancements in image analysis, personalized workout coaching, and real-time translation features.
Visual Intelligence: Understanding Your Surroundings
Apple’s Visual Intelligence allows users to gather information about their environment through image analysis. This AI-powered tool can identify plants, provide restaurant details, and even recognize clothing items. According to TechCrunch, this feature extends to analyzing on-screen content, enabling image searches based on social media posts using platforms like Google Search and ChatGPT. Visual Intelligence can be accessed via the Control Center or the Action button in iOS 26.
ChatGPT Integration with Image Playground
Apple is enhancing its AI-driven image generation tool, Image Playground, by integrating ChatGPT. This integration enables the generation of images in various styles such as anime, oil painting, and watercolor. Users can also prompt ChatGPT to create additional images, adding more versatility to the app.
Workout Buddy: Your AI-Powered Personal Trainer
Workout Buddy is Apple’s new AI-driven workout coach that utilizes text-to-speech to provide encouragement during exercise, mimicking a personal trainer’s voice. As reported by TechCrunch, the AI highlights key moments such as fastest mile and average heart rate during runs, and summarizes average pace and achievements post-workout.
Live Translation: Breaking Language Barriers
Apple Intelligence now powers a live translation feature for Messages, FaceTime, and phone calls, automatically translating text or spoken words in real time. During FaceTime calls, live captions are displayed, while phone calls feature audible translations. More details can be found on TechCrunch.
Smarter Call Management with AI
Apple is introducing two new AI-powered features for phone calls. The first, call screening, automatically answers calls from unknown numbers, allowing users to hear the caller’s name and reason before answering. The second, hold assist, detects hold music and notifies users when a live agent becomes available, as detailed by TechCrunch.
Enhanced Messaging with Poll Suggestions
The Messages app now includes a feature for creating polls, with Apple Intelligence suggesting poll topics based on conversation context. For example, if a group chat is deciding where to eat, the AI will recommend starting a poll to facilitate the decision-making process. Further information can be found on TechCrunch.
AI-Powered Shortcuts and Contextually Aware Spotlight
The Shortcuts app is becoming more useful with AI, enabling features like AI summarization. Spotlight, the on-device search feature for Mac, now incorporates Apple Intelligence to improve its contextual awareness, providing tailored action suggestions. More details on Shortcuts can be found on TechCrunch, while Spotlight details are on TechCrunch.
Foundation Models for Developers
Apple is enabling developers to access its AI models offline through the Foundation Models framework. This allows for the creation of third-party apps with enhanced AI capabilities. More can be found on TechCrunch.
Siri’s Delayed AI Enhancements
Despite anticipation, the AI-powered updates for Siri are not yet ready. Craig Federighi announced that further developments would be shared next year, raising questions about Apple’s strategy for its voice assistant. More information is available on TechCrunch.
