Instacart Appoints Chris Rogers as New CEO, Succeeding Fidji Simo

Instacart has announced the appointment of Chris Rogers, currently the company’s Chief Business Officer, as its new Chief Executive Officer. The transition is set to take effect on August 15th, with Rogers also joining Instacart’s Board of Directors.

This announcement follows Fidji Simo’s recent decision to step down from her role as Instacart CEO to take on the role of CEO of Applications at OpenAI. Simo will remain actively involved with Instacart as Chair of the Board.

As Chief Business Officer, Chris Rogers has been instrumental in overseeing various critical functions within Instacart, including retailer relationships and expansions, Ad Sales and R&D, Partnerships, Mergers & Acquisitions, Instacart Business, and Instacart Health.

Rogers brings a wealth of experience to the CEO role, having joined Instacart in 2019 after an 11-year tenure at Apple, where he served as the Managing Director for Apple Canada. His career began at Procter and Gamble, where he managed relationships with major national grocery retailers in Canada, according to Instacart.

“Instacart sits at the center of how people shop, eat, and care for their families — and that’s always been what inspires me most about our mission,” Rogers stated in a press release. “Together with our partners, we’re transforming the future of grocery shopping, but more importantly, we’re helping people solve real, everyday needs. We have a world-class team, deep partnerships, leading technology, and a bold vision for the future, and I’m honored to step in and lead Instacart’s next chapter.”

In a blog post, Rogers emphasized that Instacart’s core vision would remain consistent under his leadership, with a continued focus on expanding opportunities for retailers and brands. He also highlighted the company’s commitment to providing flexible earning opportunities for shoppers on the Instacart platform.

In a letter addressed to Instacart employees, Fidji Simo noted that Rogers has been a key figure in shaping the company’s direction and that she would be working closely with him in the coming months to ensure a seamless transition.

“We chose Chris because the company needs a leader who understands all our partners deeply, has immense operational experience, and can mobilize teams around our vision,” Simo wrote. “Chris knows this company. He helped shape it. And I know Chris will carry our mission forward with conviction, care, and ambition. I couldn’t be more excited for him to step into the role of CEO and lead Instacart’s next phase of growth.”