Samsung Eyes Perplexity AI Integration: A New Era for Mobile AI?

Samsung is reportedly nearing a deal with AI search startup Perplexity, potentially integrating the company’s AI technology into its future devices. According to Bloomberg, Samsung is considering a significant investment in Perplexity’s new fundraising round, which could lead to Perplexity’s app and assistant being pre-installed on Samsung phones.

The collaboration may also see Perplexity’s search features integrated directly into Samsung’s default browser, offering users an alternative AI-powered search experience. This move highlights Samsung’s ambition to enhance its devices with cutting-edge AI capabilities.

Further discussions involve the potential for Perplexity’s AI to power features within Samsung’s existing virtual assistant, Bixby. Such integration could significantly improve Bixby’s functionality and user experience. The specifics of the partnership are still under discussion, but an official announcement could come later this year, marking a substantial leap in Samsung’s AI strategy.

Neither Samsung nor Perplexity have yet offered official comments on the rumored deal. As Perplexity is reportedly raising $500 million at a valuation of $1.4 billion, this investment from Samsung could prove pivotal for both companies.

Samsung is not the only tech giant eyeing Perplexity’s AI capabilities. Bloomberg also reported that Apple has considered integrating Perplexity as a search engine option in Safari. Additionally, Motorola previously announced a partnership with Perplexity to enhance its AI features. These developments indicate a growing trend among tech companies to leverage AI-powered search engines.