Threads Enhances Creator Profiles with Multi-Link Feature and Click Tracking

Instagram’s Threads is directly challenging Linktree and similar “link-in-bio” services by empowering creators to share multiple links on their profiles. This update, announced recently, allows users to add up to five links to their Threads bio, driving traffic to blogs, newsletters, websites, and other social media profiles.

The feature aims to provide a centralized hub for creators to showcase their various online presences directly within the Threads app. With over 350 million monthly active users, Threads is positioning itself as a strong competitor to platforms like X, offering a more integrated experience for both creators and their audiences.

Previously, social media platforms typically offered only a single URL slot in a user’s bio, leading to the rise of third-party link-in-bio services. Now, Threads users can bypass the need for these intermediary landing pages, streamlining the process for followers to discover a creator’s broader portfolio.

In addition to the multi-link feature, Threads is introducing new analytics tools that allow creators to monitor the performance of the links they share. These insights provide data on the number of clicks each link receives, helping creators optimize their promotional strategies.

Meta emphasizes that this update is designed to support creators in expanding their reach, even if it means directing users to platforms outside of the Meta ecosystem. By facilitating easy access to external content and providing valuable analytics, Threads aims to foster a more engaged and connected community.

Furthermore, Meta plans to roll out a weekly recap feature for Insights, delivering a summarized overview of the past week’s performance. This recap will include key metrics such as the number of posts shared, total views, new follower counts, and engagement rates, alongside personalized tips to help creators enhance their community engagement.